From The Verge: Microsoft is getting ready to launch its Xbox mobile gaming store as soon as next year. The software giant revealed its plans for an Xbox mobile store last year, and now Xbox chief Phil Spencer says the company is building the store in the anticipation of companies like Apple and Google being forced to open up their mobile app stores.
“We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,” said Microsoft Gaming CEO Phil Spencer in an interview with the Financial Times. “Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.”
Microsoft first hinted at a “next-generation store” early last year, just a month after the company announced its proposed Activision Blizzard acquisition. The Xbox mobile store is designed to rival Apple and Google’s mobile gaming store dominance, and will rely on content from Activision Blizzard like Call of Duty: Mobile and Candy Crush Saga — two hugely popular mobile games published by Activision and King, respectively.
While Microsoft is building an Xbox mobile store, it will need regulators to take action against Apple and Google to ensure such a store can thrive on Android and iOS devices. Apple doesn’t allow alternative stores on its iPhone and iPad devices, and even rival payment methods aren’t available in most countries.
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