From CNET: WhatsApp is a messaging app with big plans. A new feature, WhatsApp Channels, is coming to the encrypted messaging service, Meta-owned WhatsApp announced Thursday.
Channels is a "one-way broadcast tool for admins to send text, photos, videos, stickers and polls," the social media giant said in a statement. You'll be able to use a searchable directory to select channels to follow and can choose to follow channels for your favorite sports teams, hobbies or updates from local officials.
Channels will appear on a new tab within WhatsApp labeled Updates, separate from regular chats. Admins won't be able to add followers to their channels, so you can't be forced into receiving updates from any groups.
"Channels will aspire to be the most private broadcast messaging product available and will come with the strong privacy protections people expect from WhatsApp," Meta's statement said, noting that Channel history will only be available for 30 days, after which it will disappear automatically.
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