From CNET: Telly TVs are finally here. The TV startup announced today that the first batch of its dual-screen TVs has shipped to a select group of users. Those users have agreed to be part of Telly's beta program, through which the company will test its product and its integration with some of its new partners -- which include Neilsen, the TV viewership tracking company, as well as Magnite and Microsoft Advertising, which will be charged with creating advertising opportunities.
Additionally, Telly has partnered with Harman Kardon to deliver the company's six-driver integrated soundbar, while the TV will also include a Spotify application allowing users to stream for free on Spotify's free tier or sign in to their premium account.
"Telly's unique business model and technology will completely transform TV measurement," Bob Ivins, Telly's head of data strategy, said in a blog post on Thursday. "The selection process for our public beta program ensures Telly will have fully scaled and representative measurement insights available to advertisers, data partners and programmers by this summer."
Telly's insights business tools are designed to use the viewership and user data collected from the TVs to help advertisers and content owners target and measure the effectiveness of their advertising.
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