PC Market Shrinks in Q3, But Shows Signs of Recovery: Report

From Tom's Hardware: International Data Corp. (IDC) reports that the global PC market experienced a downturn in the third quarter of 2023, with a 7.6% drop in shipments, totaling 68.2 million units. However, there is a silver lining as the market has seen a sequential rise in the past two quarters, hinting at a potential recovery. Notably, while most vendors faced challenges, HP showed growth.

The industry shipped 68.2 million desktops and laptops in Q3 2023, down from 73.8 million systems in the same quarter of the prior year. IDC highlighted that despite the overall market slump, the past two consecutive quarters have shown an uptick in PC shipments. This suggests that the market might be moving past its lowest point. Current inventory levels are approaching a healthy state, but the industry continues to grapple with pricing challenges in both the consumer and business sectors, the report claims.

"The PC industry is on a slow path to recovery as a device refresh cycle and end of support for Windows 10 will help drive sales in the second half of 2024 and beyond," said Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers. "In the meantime, the PC industry will unfortunately experience more pain," "The slowness in the industry is giving the supply chain an opportunity to explore procurement and production options outside China and this will likely remain a key issue going forward, second only to the advancement of AI within PCs."

Lenovo retained its position as the top global computer supplier in the third quarter of 2023, delivering 16 million devices. However, there was a 5% reduction in its sales compared to the previous year. Sequentially, Lenovo's shipments saw a rise of 1.8 million units.

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