X CEO Linda Yaccarino publicly backs Musk after he says ‘f*ck yourself’ to advertisers

From TechCrunch: X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go fuck yourself” to advertisers leaving X during an onstage interview yesterday at the New York Times DealBook Summit. Musk, who in recent days has endorsed antisemitic content on the platform alongside other conspiracy theories, like the debunked Pizzagate, has threatened lawsuits against Media Matters, the Center for Countering Digital Hate, and the Anti-Defamation League, claiming their reports are scaring advertisers off the platform.

In yesterday’s interview, Musk offered an apology for his recent actions, saying he “handed a loaded gun to those who hate me,” and that he was “quite sorry.” He also later referred to his antisemitic post as “one of the most foolish — if not the most foolish — thing I’ve done on the platform.”

His X post, combined with reports that advertiser content was appearing next to hate speech, including antisemitic content, has led to a significant advertiser exodus that has seen big-name brands including Apple, Disney, Comcast, IBM, and others leaving the platform. Paris Hilton’s 11:11 Media deal with X was also canceled, which would have seen the celeb and influencer promoting X features including live video, audio, and e-commerce opportunities for brands.

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