Amazon is trying to fix content casting with an open standard

From The Verge: Amazon, one of the founders of Matter, is the first to add support for Matter casting, a feature of the Matter smart home standard that allows you to control TVs and streaming devices straight from a connected app. At CES this week, Amazon announced that Matter casting support is coming to its Prime Video app so that you can cast content to Amazon hardware devices.

The feature is available now for the Echo Show 15 — Amazon’s largest smart display that’s also a Fire TV — and Amazon says support is coming soon to Fire TVs, including smart TVs from Panasonic with Fire TV built in. Just open the Prime Video app on your phone or tablet, tap the cast button, and alongside other casting options, you will now see the choice to cast to an Echo Show 15 (if you have one). Amazon says more apps are adding support for Matter casting later this year, including Plex, Pluto TV, Sling TV, Starz, and ZDF.

Matter casting is an open protocol that doesn’t require specific hardware, only that the app on your personal device and the app on the device you’re casting to have the feature enabled. It’s essentially like Apple’s AirPlay or Google’s Chromecast but available to every app or hardware maker to implement and not limited to specific phone OSes or partnerships.

Amazon has enabled it on its Prime Video app and says it’s working to get other platforms on board. “We’ve been developing this over a few years, and we want to put Matter casting everywhere,” Chris DeCenzo, a principal engineer at Amazon who works on Alexa devices, tells The Verge.

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