From PC Mag: For 13 years, Samsung has reigned as the world's biggest smartphone vendor by shipments. But now Apple has finally overtaken the Korean company to become the top smartphone maker, according to research firms IDC and Canalys.
Apple did so in Q4 2023 thanks to the iPhone 15, which debuted ahead of the busy holiday season. The company shipped 72.1 million iPhone units during the quarter, reaching a market share of 24.7%, according to IDC. Samsung’s shipments only reached 59.5 million units for a 16.3% market share.
Although Apple has long been a popular smartphone maker, the company has never topped the global smartphone rankings, IDC says. The reason has had to do with product focus. Apple has largely sold iPhones at premium prices while Samsung has been offering phones at the high and low ends, enabling it to grab more market share.
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