Elon Musk's X Stalls at 250M Daily Users While Threads Plays Catch-Up

From PC Mag: X, formerly known as Twitter, is seeing user growth slow to a crawl since Tesla and SpaceX CEO Elon Musk bought the social media platform for a staggering $44 billion in mid-2022.

X's daily active user growth has plummeted from roughly 30% annually just a few years ago in 2020 to less than 2% in 2024, according to new data from X reported by the Financial Times. In the past year, X only saw 1.6% daily active user growth and has roughly 251 million daily active users, according to the report.

Its app downloads have also wavered this year, hovering around 100,000 daily iOS downloads while Meta's Threads has seen between a quarter-million and 300,000 daily iOS downloads, per AppFigures data. This year, Threads has seen more than double the iOS downloads of X in total, logging 51 million downloads compared to X's 20 million.

On Android, that ratio is similar. Threads has logged 87 million Android downloads so far this year, while X has seen roughly half that at 45 million.

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