From PC World: Why did Amazon rise to world dominance? It made online shopping convenient and easy, yes. And it stocked almost every item you can think of, sure. But really it comes down to low prices and discounts. Prime Day and the upcoming Prime Big Deal Days events are prime examples.
But the online shopping titan is currently facing headwind for its pricing policy. A class action lawsuit alleges that the company advertises with “fake discounts” to entice customers into making purchases.
The Ramirez v. Amazon lawsuit (PDF) was filed by lead plaintiff David Ramirez at the Western District Court in Washington. It calls out Amazon’s alleged practice of using fake list prices that aren’t suitable for use as genuine comparative values for advertised discounts.
The claim states that list prices on Amazon may not be older than 90 days. However, Amazon allegedly used older prices as comparative values to make current discounts appear significantly better.
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