From PC Mag: Did you delete your DNA data on 23andMe? You're not alone. The company's website has seen a surge in users after it launched a bankruptcy proceeding intended to attract a buyer.
Visits to 23andMe.com increased by 526% from Sunday to Monday, according to Similarweb, which tracks internet traffic trends after 23andMe announced its bankruptcy. 23andMe.com received an estimated 1.5 million visits on Monday, an increase from 239,000 visits the day before, or what’s closer to a typical daily traffic flow.
"March 24 was the largest traffic spike 23andMe has seen in at least the last two years," a Similarweb spokesperson says. It was enough to briefly take down 23andMe's site on Monday, according to The Wall Street Journal.
Similarweb added that 376,000 visits went "to help pages specifically related to deleting data, and 30K to the customer care page for account closure."
As a result, the company attributes the traffic spike to users scrambling to delete their DNA data over concerns the information will fall into the wrong hands. 23andMe has over 15 million users.
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