From PC World: In the near future, according to a recent news release, Meta wants to systematically save and analyze its users’ conversations with the company’s own AI chatbot on WhatsApp, Instagram, and Facebook.
The initiative will begin starting December 16th, 2025, initially outside the EU and UK where stricter data protection laws will force a later introduction. The data will be used to further personalize advertising and content, and it won’t be possible to opt out.
According to Meta, all user inputs to the AI chatbot in WhatsApp, Instagram, and Facebook will be stored and analyzed. The company wants to use this data to personalize advertising and content.
Anyone who talks to the AI about topics such as cycling or cooking, for example, could start receiving targeted ads for bicycles or kitchen appliances. Users might also start getting suggestions and recommendations for relevant groups and posts.
Meta emphasizes that sensitive information—such as health, religion, or political views—won’t be used for advertising purposes. Nevertheless, that kind of data is still technically collected and processed in order to provide the AI functions.
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