Bluesky Introduces Dislike Button, Hits 40M User Milestone

From PC Mag: Open-source X alternative Bluesky is set to introduce a “dislike” option for the first time, after hitting the 40 million user landmark earlier this week.

Bluesky says the new feature will work as a feedback signal to improve personalization in users’ feeds and help the system understand what kinds of posts you don't want to see. The platform says dislikes may also “lightly” inform reply ranking, reducing the visibility of low-quality replies.

Dislikes will be private and will mainly impact others in your “social neighborhood” rather than all users across the network globally. Bluesky says it’s working on a way to map these so-called “social neighborhoods” that naturally form on the platform, which means the people you already interact with or those that it thinks you’d likely enjoy knowing.

“By prioritizing replies from people closer to your neighborhood, we can make conversations feel more relevant, familiar, and less prone to misunderstandings,” the platform says.

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