From CNET: Engagement is a big deal in the world of social media. On Wednesday, Meta announced Live Chats, a new feature for the Instagram-supported social app Threads. It adds a real-time conversation component, letting people connect during high-interest cultural events, such as playoff or championship games, or even the drop of a highly anticipated album.
Live Chats won't be limited to sports, but the feature is launching during the NBA Playoffs within the NBAThreads Community, and an assortment of personalities -- Malika Andrews, Rachel Nichols, Trysta Krick, David Rushing and Lexis Mickens -- will host Live Chats as the games unfold.
The group chat experience includes countdowns, polls, live scores and other real-time options designed to keep the conversation active.
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