Google’s video streaming strategy has backfired

From PC World: Google hasn’t offered a streaming device for under $50 since it discontinued the Chromecast with Google TV in 2024. That’s turning out to be a problem.

For the past couple years, Google has effectively left Walmart in charge of churning out low-cost Google TV streamers under its in-house Onn brand. Now Walmart is struggling to keep those devices in stock and is raising prices on new ones.

This leaves Google without a clear answer to Roku’s Streaming Sticks and Amazon’s Fire TV Sticks. It’s a shame because Google TV’s interface is pretty good, and because it’s the rare streaming platform that gives you a fair amount of control. All it needs is more affordable hardware on which to run.

Walmart’s Onn streamers have always flown a bit under the radar. New models usually arrive with no fanfare from Walmart or Google, instead trickling gradually into physical stores before making their way online.

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