From PC Mag: Apple’s MacBook Neo is a runaway hit, and if you’re planning to buy one, you should act fast. Not only is the company reportedly considering discontinuing its $599 256GB variant, but it is also running short of the A18 Pro processors that power the device, tech columnist Tim Culpan reports.
Apple repurposed leftover A18 Pro chips from the iPhone 16 Pro for its newest MacBook lineup. While many were skeptical about the performance of an iPhone chip in a laptop, the product received positive reviews from customers and critics, and Apple is now seeing more demand than initially expected.
“We were very bullish on the product [MacBook Neo] before announcing it, but we under-called the level of enthusiasm that would be with it,” CEO Tim Cook said last week during the company’s Q2 earnings call.
With the inventory selling out quickly, Culpan reports that Apple has asked its suppliers to double production. Before launch, the company had asked suppliers to prepare for 5-6 million units, but after launch, it revised the production target to 10 million units, he says.
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