Google’s New Pixel 11 Phones Get Higher Starting Prices — Blame the RAM Shortage

From CNET: A slew of new phones and gadgets were revealed at the Made by Google event on Wednesday, including new Pixel phones, a foldable, a smartwatch and a personal item tracker. Following industry trends, most of these are pricier than their predecessors.

Like every other corner of the broader tech industry, phone makers have had to grapple with the RAM shortage and subsequent increased prices for memory and other components. Google acknowledged the shortage, noting that its pricing reflects that current reality. For the record, Samsung said much the same, citing the RAM shortage to justify the price increase for its foldables that launched last month.

The Pixel 11 fronts Google’s new phone lineup and starts at $899, a $100 bump over last year’s Pixel 10 — though it also comes with 256GB of storage, which is twice the minimum of its predecessor. In short, Google scrubbed the 128GB option and is forcing everyone to buy a higher tier as the new entry point. That will probably dim the chances of Google’s latest baseline flagship from living up to being a “feature-packed value monster,” as CNET Director of Content Patrick Holland described the Pixel 10.

While the Pixel 11 and 11 Pro more or less kept their predecessors’ prices the same, the Pixel 11 Pro XL and Pixel 11 Pro Fold both got flat $100 price hikes across all their storage options.

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