From InfoWorld: Ratcheting up the battle for the rich media space, Adobe Systems later this year plans to offer Adobe Flash Media Encoding Server, which is software to move video content to Adobe's Flash format.
Unveiled this week, the software makes it easier for users of Windows Media and other formats to make the conversion to the Adobe platform. This could be particularly beneficial as Adobe takes on Microsoft's Silverlight browser plug-in technology in the rich Internet application realm.
"[For] customers who have thought about using Silverlight because they have their existing Windows Media content, this product helps make it easier for them to switch to Flash instead of Silverlight," said Laurel Reitman, senior product manager for Flash Media Server services at Adobe.
Video originating in formats such as Windows Media, MPEG-4, and H.264 will be encoded or trans-coded to FLV or F4V file formats for playing video in the Flash runtime. Pre-processing filters in Flash Media Encoding Server perform color space conversions, normalize audio, and sharpen video, the company said.
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