eBay makes eco-play with new green marketplace

From CNET News.com: eBay on Wednesday plans to unveil a new e-commerce site for shoppers of environmentally friendly and fair-trade goods, as expected.

In a bid to win over eco- and socially conscious shoppers, the online auctioneer will add a new retail component to its fairly new community site WorldofGood.com, which targets people who care about healthy living and the ethical treatment of workers. The site, which eBay built in partnership with fair-trade company World of Good, will sell products ranging from fair-trade coffee from Costa Rica to toxin-free skin cream from London.

The move is an attempt to capture a piece of the estimated $206 billion annual business in the U.S. surrounding fair-trade and environmentally made products. One of the pioneers in the business has been the natural food store Whole Foods, which over the years has broadened its scope to sell everything from organic-cotton baby clothing to fair-trade wine to eco-friendly bed slippers. Online, however, the business is still fragmented. eBay hopes to provide a one-stop shop for people interested in finding these goods.

"We have an opportunity to drive large-scale consumer demand by helping consumers make more informed choices about the products they buy, and doing so in a market that's historically been inefficient," said Robert Chatwani, eBay's general manager of the project.

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