With Eyes on Atom, AMD to Detail Netbook Strategy Next Month

From PC World: Advanced Micro Devices will lay out its product strategy for small, low-cost laptops, called netbooks, at an analyst meeting next month.

Netbook sales have soared in recent months, largely due to the release of Intel's low-cost Atom processor. Although Taiwanese chip vendor Via Technologies, which provides the C7 processor used in Hewlett-Packard's Mini-Note 2133 netbook, has a foothold in this market, Intel hasn't faced any competition from AMD in this space. But that appears set to change.

"We do have strategies together with our OEMs for pushing our solutions both down into smaller form factors and lower notebook price points," said Dirk Meyer, AMD's president and CEO, during a Thursday conference call with financial analysts.

Meyer said describing AMD's plans for the netbook segment required a "complicated answer" not suited to a phone conversation. Instead, the company will outline its thoughts at an analyst meeting in November, where the company will discuss its long-term product roadmaps for different market segments. That meeting is scheduled for Nov. 13.

Hints of what AMD may be thinking can be drawn from the blog of Pat Moorhead [CQ], AMD's vice president of advanced marketing, who has spent a considerable amount of time writing about netbooks and their limitations in recent months.

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