Oracle Doubles Resellers In VAD Remarketer Initiative

From CRN More than 1,000 resellers are now transacting deals through Oracle (NSDQ:ORCL)'s VAD Remarketer program, the vendor's initiative to expand sales of Oracle software to SMBs and compete more effectively against Microsoft (NSDQ:MSFT).

Oracle also expanded the portfolio of products solution providers can sell through the VAD Remarketer program, adding Weblogic Server Standard Edition, Internet Developer Suite and Universal Content Management Standard Edition, among others. Altogether 10 Oracle products, including the Oracle Standard Edition and Oracle Standard Edition One databases, are available to resellers through the program.

Oracle launched the VAD Remarketer effort in mid-2007 in an effort to make it easier for resellers to sell Oracle software. Under the initiative solution providers can acquire the products for resale through distributors such as Tech Data and Ingram Micro without having a direct contractual relationship with Oracle.

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