Dell Reorganizes Business Sales Units

From PC World: Dell will reorganize its divisions focused on selling to business customers, with the new units focused on types of customers instead of geographic regions, the company announced Wednesday.

Instead of three business units focused on the Far East, the Americas and Europe, Africa and the Middle East, Dell will have a large enterprise unit, a public unit and a small and medium business unit. The changes will help Dell better respond to customer requests and give the company a global perspective instead of regionally run businesses, the company said in a press release.

"This puts us even closer than we are to our customers," said Dell spokesman David Frink.

Dell's consumer business is already organized on a global level and won't be affected by this reorganization, the company said.

"Customer requirements are increasingly being defined by how they use technology rather than where they use it," Michael Dell, the company's chairman and CEO, said in a statement. "That's why we won't let ourselves be limited by geographic boundaries in solving their needs."

View: Article @ Source Site