Dell Blasts Apple On Greenness, Only To Be Found Lacking Itself

From DailyTech: Apple claimed in a recent series of commercials to have "the world's greenest family of notebooks". While its claims of superiority over other OEMs, many who have similar designs, Apple has made some key improvements. It has eliminated brominated and chlorinated flame retardants and other halogen and plastic products from its laptop line. It has also cut down on power consumption, thanks in part to adopting cutting-edge Intel processors. Even Greenpeace, not known for pulling punches, said that Apple had come a long way, though it ultimately deemed that the company had not come far enough.

However, those improvements weren't good enough for Dell, which blasted Apple last week in a harshly worded blog post. The blog by Dell VP of Communities & Conversations Bob Pearson says of Apple's green efforts, "Apple hasn’t stated any goals, just made claims, which as far as we can tell, are not accurate."

Mr. Pearson scolds Apple for failing to try to achieve carbon neutrality, something he brags that Dell is already doing. He also chides Apple for failing to offer sufficient recycling programs. He continues his roast of Apple stating:

"We don’t recall Apple joining the conversation about the environment, either via key conferences or the blogosphere or via reporter meetings…Don’t skip this step and go right to ads that may not even be truthful…We wish Apple would be more bold in making a difference rather than making ads. If they do both, then fantastic, run all the ads you want."

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