Blockbuster Deal to Put Movies on Many Digital Devices

From PC World: Blockbuster and Sonic Systems are teaming up to make digital content available on a wider range of electronic devices, the companies said on Wednesday.

Sonic Systems, perhaps best known for its Roxio disc-burning software, will provide a back-end digital content delivery system under the multiyear agreement as Blockbuster seeks to bolster its online offerings for a greater range of devices and in different formats.

Sonic Systems jumped into the digital content delivery space last November when it acquired CinemaNow, a company that offers services that let people download a movie and burn it to a DVD, buy pay-per-view downloads and download movies to own.

CinemaNow licenses content from major movie studios such as 20th Century Fox and Paramount Pictures and also works on the technical side with heavyweights Hewlett-Packard, Microsoft and Samsung on content distribution.

Blockbuster will sell the services, powered by Sonic Systems, under its own brand name. The two companies are also working with consumer electronic manufacturers to make the services compatible with Apple and Windows PCs, portable media players, set-top boxes and mobile phones, among other devices.

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