Every OEM Is Doing a Design Around Nvidia Ion – Nvidia’s Chief Executive

From X-bit Labs: The chief of Nvidia Corp. said in an interview that plenty of Nvidia Ion platform-based systems may be expected as original equipment manufacturers as original equipment makers are excited about it.

The launch of Nvidia’s Ion platform for Intel Atom central processing units (CPUs) was not supported either by an actual product launch or an open commitment to use Nvidia’s GeForce 9-series core-logic sets inside Atom-based netbooks or nettops. However, a month after the announcement chief executive officer of the company claims that all the system makers are designing Ion-based products.

Nvidia GeForce 9400M is a single-chip core-logic with DirectX 10-compatible GeForce 9-class graphics processor inside that also supports dual-channel DDR3 memory, PCI Express 2.0 x16 and x4 links, Serial ATA, USB, Gigabit Ethernet and so on. As all modern Nvidia GeForce integrated graphics processors, the novelty features hardware-accelerated high-definition video decoding and post-processing as well as supports various outputs, such as dual-link DVI-I, D-Sub, DisplayPort or HDMI.

Nvidia hopes that considerably better features and potentially higher performance of its core-logic will attract attention to its Ion platform. But while Nvidia is right about tangibly better feature-set and performance, power consumption of the GeForce 9400M (18W) is more than two times higher compared to Intel’s own platform (Intel 945GSE + ICH7-M consume 6W + 1.5W in maximum case scenario). Moreover, Nvidia’s GeForce 9400M requires expensive DDR3, whereas Intel’s platforms for Atom processors rely on affordable DDR2.

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