From CNET News.com: Remember that teenage trick of sticking your fingers in your ears and saying, "I can't hear you"? That's how I felt on Thursday morning when I talked to Adam Sohn, the marketing director for Zune.
No retreat, baby, no surrender.
Sohn admitted that the latest Zune sales figures were bad (though apparently in line with Microsoft's very low expectations) and that the company would prefer to be selling millions of the things instead of having them pile up in warehouses. It's more like Microsoft doesn't care what the world thinks.
Despite calls from me and other bloggers for Microsoft to stop making standalone digital-media players--and maybe focus on its increasingly embattled Windows Mobile platform instead--Sohn insisted that as long as anybody else (read: Apple) is selling lots of standalone digital-media players, proving that there is a market for them, then Microsoft is going to keep trying.
Without getting into details, Sohn promised that there will be new Zunes before the 2009 holiday season and that they'll be a surprising step up from the current models.
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