From PC World: Don't call them Windows Mobile phones anymore. In announcing the latest revision of Microsoft's OS for handsets at Mobile World Congress today, MIcrosoft CEO Steve Ballmer said that henceforth, the devices will be known as Windows phones.
"It's a mouthful to say, 'You want a Windows Mobile phone?'" Ballmer said when asked about the decision to once again re-brand the OS, which has over the years been known as Windows CE and Pocket PC.
Ballmer's three main announcements to a crowd of journalists in Barcelona, Spain, had been widely leaked beforehand: Windows Mobile 6.5, a new version of the handset OS with a revamped, touch-optimized user interface; My Phone, an online backup and sync service for Windows phones, and the Windows Marketplace for Mobile app store.
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