Adobe beams up new Strobe video framework

From CNET News.com: As part of the Streaming Media East conference in New York, Adobe has unveiled "Strobe," the "open framework" for its Flash video player that the company first announced last month. It's expected to be available in the third quarter of this year.

Since you were probably wondering: No, Adobe is not tweaking the pronunciation of "Strobe" so that it rhymes. Thank goodness.

But here's what it is: Strobe is a product and architecture for accompanying plug-ins based on Adobe's Flash technology that lets a company build a custom video player more easily, should it want to host online videos in-house rather than relying on YouTube or its ilk.

While Adobe's ActionScript language is "very flexible," explained Jennifer Taylor, director of product management for Flash distribution, "everybody's sort of had to recreate that from scratch, and as a result it's taken people longer than they've wanted to to to get their video players up to get their video online."

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