Samsung Looks to Outperform LCD TV Industry

From DailyTech: Despite the slow economy, Samsung is sticking to its predictions for LCD TV sales for 2009. The company continues to hold the largest portion of the global LCD TV market and is one of the top LCD TV suppliers in America.

Samsung was the top LCD TV vendor in America, but it was beat out by budget TV maker Vizio for the top spot in the U.S. market last quarter. Reuters reports that Samsung still plans to conquer the overall LCD TV market and is expecting its new LED TV line to help it meet that goal.

Reuters quotes Samsung's Sue Shim saying, "2009 won't be an easy year but we plan to maintain market leadership with new products such as LED TV. (Our market share) will go up."

Samsung maintains its prediction that it will ship 22 million LCD TVs in 2009, an increase of 10% from the amount shipped in 2008. The poor global economy makes that seem like a bold statement, but with less people going on vacation and less spending on things like eating out and more time being spent inside the home, LCD TV sales have being growing.

Shim said, "People are giving up eating out and traveling in the midst of this downturn."

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