From DailyTech: The netbook is a massive success thanks in part to the current global economic recession. Consumers with less cash to spend are looking to the low cost netbooks rather than full notebook computers. Virtually every computer maker is now offering a netbook computer, the lone holdout is Apple.
ASUS was the company who kicked off the netbook craze in 2007 and was at the top of the market until its rivals began fielding netbooks of their own. Research firm DisplaySearch reported in May that netbooks have grabbed 20% of the global notebook market for the first time ever.
ASUS reports that it plans to double its market share in the worldwide computer market by 2011. It plans to do this on the backs of its Eee netbooks and new consumer notebook computers. ASUS is currently the number five global laptop vendor reports Reuters. ASUS' bold plan would have it growing to take the number three spot on the global shippers list.
Acer is currently the top PC shipper in the world with HP taking the second spot. The new laptops ASUS plans to introduce to help it meet its lofty 10% market share goal include five new machines due to be introduced this year running the new Intel CULV chip.
ASUS CEO Jerry Shen told Reuters, "We call it the three-three policy, to be ranked third by market share in 2011. Our current market share is about 5 percent, and it would have to be about 10 percent to become number three."
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