Intel spells out Core i3, i5, i7 branding

From CNET Intel has spelled out its branding for the upcoming Core series of processors including the "Lynnfield" and "Clarksfield" chips. The chipmaker also said that "Centrino" will be phased out as a PC brand.

In a post Wednesday on Intel's Web site, spokesman Bill Calder wrote that the branding will be "simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7)."

Calder added that it is "important to note that these are not brands but modifiers to the Intel Core brand that signal different features and benefits."
The upcoming Lynnfield chip (desktop) will be available as either Intel Core i5 or Intel Core i7 depending upon the feature set and capability, Calder wrote. Clarksfield (mobile) will have the Intel Core i7 name.

Deborah Conrad, vice president and director of corporate marketing at Intel, talks about new branding strategy via video on Intel Web site
Arrandale (32-nanometer mobile) will appear as the Core i3 but will ultimately span the Core brand to include Core i3, Core i5, and Core i7. Clarkdale (32-nanometer desktop) will be available under the Core i3 and Intel Core i5 brands, Calder said.

The widely-used Centrino moniker will be phased out as PC brand, according to Calder. Centrino "will be used as a name for Wi-Fi and WiMAX products" and "still be in market on mobile PCs into next year," he said. But eventually will be discontinued.

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