WSJ: Apple to attend CES 2010

From CNET News.com: We've heard lots of speculation about the possibility of Apple attending the massive CES trade show in January, but The Wall Street Journal is reporting straight out that Apple plans to attend.

If true, this would seem a bit of a schizophrenic move. After all, Apple explained its decision to leave Macworld (which takes place around the same time as CES) by saying that it doesn't need trade shows anymore to get its message across, given its network of retail stores.

We've attempted to reach Apple for confirmation, even given the late hour, but haven't yet received a response.

Although the Journal blog post references a dinner with journalists and Gary Shapiro, who heads the organization that puts on CES in Las Vegas, it doesn't attribute Apple's move to Shapiro. "Apple plans to attend the show's 2010 version, marking the first time in memory the Cupertino, Calif., consumer-electronics giant will be there," the post reads.

And it goes on to talk about how Shapiro, chief executive of the Consumer Electronics Association, has invited Apple CEO Steve Jobs to give a keynote address at the show. "But nobody from Apple has gotten back to him," the Journal post says, citing Shapiro.

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