Pricey Apples Hold 20 Percent of Retail Notebook Sales and 35 Percent of Revenue

From DailyTech: Independent research often is used to verify thing we knew all along. Among the studies to fall in this category was the recent market research which confirmed that Apple computers, on average, cost nearly twice as much as Vista computers. This is good news for Apple, who despite a reinvigorated advertising campaign from Microsoft, is cashing in on its chic brand image.

In the latest NPD sales info, Windows PCs had a strong 80 percent unit share at online and brick-and-mortar retail stores in June and July. However, despite having less than 20 percent unit share (some units were netbooks running Linux distros), Apple managed to make over 35 percent of the revenue share -- over 1 in 3 dollars spent on computers. Apple may not be beating Windows in sales, but it is making a lot of money.

Notebooks are the biggest sales category according to the latest report, with unit sales expected to eclipse 148.2 million this year, says research firm IDC. Year-to-year growth rates of notebooks were 37.2 percent and an impressive 44.7 percent outside the United States.

Apple laptop revenues continued to rise, growing 30 percent, compared to Windows which showed 1.5 percent growth. Windows fared better in unit growth, which was 10 percent compared to 35 percent for Apple. Windows is selling more, but Apple is selling less for more. The lowest priced Apple computers were $1,099, while most Windows partners had a model priced at below $500.

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