From The Verge: Roku is making big news at CES 2023: the company long known for its streaming players and easy-to-use software plans to release its own lineup of TVs this year. There will be two lines, in fact. One will be called Roku Select, and the higher-end models will be branded as Roku Plus TVs. And Roku is going for broke in terms of screen sizes. “Available in 11 models ranging from 24 inches to 75 inches, the new Roku Select and Plus Series TVs will focus on the features that streamers have come to love,” the company said in a press release. Roku is also going aggressive on price; the 24-inch entry model will run $119, and the 75-inch TV will cost $999.
Roku’s move into TV hardware has been rumored for some time now, and the company is lagging behind rival Amazon, which began selling Fire TV-branded 4K sets in 2021.
Lower-end Roku Select models will ship with the standard Roku Voice Remote, and the Plus series will include the Voice Remote Pro that’s capable of hands-free voice commands and has a rechargeable battery. Roku’s TVs will begin shipping this spring. The announcement comes only a few months after Roku entered the smart home category by selling relabeled Wyze products under its own brand.
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