From TechCrunch: The Korean-language Netflix series “Squid Game” became one of the streaming service’s most popular shows of all time, thanks to the ability to subtitle or dub episodes in the viewer’s own language. Now, similar technology is coming to YouTube for the broader creator economy. YouTube announced today it’s rolling out support for multi-language audio tracks which will allow creators to add dubbing to their new and existing videos, helping them to reach an international audience.
The feature doesn’t only benefit creators who may be able to connect with a broader audience, it also aids YouTube itself as it expands the reach of the videos on its platform.
The company says the technology to support multi-language audio tracks was built in-house at YouTube, but creators will need to partner directly with third-party dubbing providers to create their audio tracks. Once uploaded, viewers will be able to pick a different audio track from the same menu where they currently are able to adjust other settings like subtitles or audio quality. It’s up to the creator to choose which other language they want to support.
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