From The Verge: Elon Musk has announced plans for a new Twitter CEO but hasn’t said who it is. In a tweet on Thursday, Musk says that he has “hired a new CEO for X/Twitter” and that “she will be starting in ~6 weeks.” Musk will instead assume the role of executive chair and chief technology officer, “overseeing product, software & sysops” of Twitter.
According to Dylan Byers of Puck News, the new CEO will be NBC Universal advertising executive Linda Yaccarino, citing two unnamed sources.
The Wall Street Journal reported afterward that she is “in talks” to take over as Twitter CEO and that an NBCU spokesperson said Yaccarino is currently in “back to back rehearsals” for an upfront presentation to advertisers.
Twitter and NBCUniversal recently announced an expanded partnership for the service to amplify NBCU’s coverage of the 2023 Olympic Games, with Yaccarino tweeting to Musk that Twitter should bring back Periscope. She also recently interviewed Musk in person, at the Possible 2023 marketing event in Miami.
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