From TechCrunch: Consumer demand for the latest AI technology is heating up. The launch of OpenAI’s latest flagship model, GPT-4o, has now driven the company’s biggest-ever spike in revenue on mobile, despite the model being freely available on the web. GPT-4o, which launched May 13, can handle text, speech and video, and delivers real-time responsiveness and a range of emotive voice options, making it a far more powerful model than what was offered before. This technical innovation is also pushing more users to upgrade to OpenAI’s paid subscription, according to new data from app intelligence firm Appfigures.
Though OpenAI said GPT-4o would be offered to users on its free tier, that promise didn’t stretch to include users of its ChatGPT app on mobile. Instead, mobile users are being pushed to upgrade to its $19.99 monthly subscription, ChatGPT Plus, if they want to experiment with OpenAI’s most recent launch.
That strategic decision is generating increased demand for subscriptions among mobile users and has now led to the biggest-ever revenue spike OpenAI has yet seen on mobile devices.
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