From TechCrunch: The Kia EV3 — the new all-electric compact SUV revealed Thursday — illustrates a growing appetite among global automakers to bring generative AI into their vehicles.
The automaker said the Kia EV3 will feature a new voice assistant that is built off ChatGPT, the text-generating AI chatbot developed by OpenAI. The Kia EV3, and its AI assistant, will first come to market in Korea in July 2024, followed by Europe in the second half of the year. Kia expects to expand sales of the Kia EV3 into other regions following the European launch. The Kia EV3 will eventually come to the United States, although the automaker did not provide a date.
This isn’t, however, a pure OpenAI affair. Kia had its hands in the development of the voice assistant too.
Pablo Martinez, Kia’s head of customer experience design, explained that while the large language model (LLM) behind the AI assistant is ChatGPT from OpenAI, it has been “heavily modified” and customized by the automaker. These modifications were made to allow customers to plan trips, control the vehicle and find entertainment, including music or games, all through the new Kia assistant, Martinez said during a media briefing ahead of the reveal.
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