Shrinkflation is hitting Nvidia’s RTX 4070 graphics card

From PC World: Markets of all kinds are being hit with a practice known as “shrinkflation,” where the price of an item remains the same but you get less product (or a lesser-quality product) for what you pay.

Shrinkflation is what comes to mind with the news that Nvidia’s latest version of the RTX 4070 graphics card will downgrade its 12GB of memory from GDDR6X to GDDR6.

That switch is a little less dramatic than it might sound. Despite the older and slower memory standard, the new RTX 4070 model will only lose about 5 percent of its memory bandwidth. That brings the memory speed down from 21Gbps to 20Gbps, according to VideoCardz.com.

And that’s just the memory. Every other component will remain the same, including the graphics processor and its clock speed.

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