FTC's 'Click to Cancel' Rule To Take Effect, Targeting Unwanted Subscriptions

From PC Mag: A new rule from the Federal Trade Commission will force companies to make it easy for consumers to cancel their subscription services as it was to sign up.

On Wednesday, the FTC announced it had finalized the Commission’s “click to cancel” rule, with most of the provisions slated to take effect in 180 days.

“Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Commission Chair Lina Khan. “The FTC’s rule will end these tricks and traps, saving Americans time and money.”

In a blog post, the FTC said the rule will bar vendors from forcing consumers to talk to a live or virtual representative to cancel a subscription if it wasn’t required during the sign-up process.

“If you’re offering phone cancellation, you can’t charge extra for that service,” the Commission said, adding: “If people originally signed up for your program in person, you can offer them the opportunity to cancel in person if they want to, but you can’t require it.”

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