From CNET: Verizon expects more people opting to pay for their mobile devices over monthly installments, part of an industry shift in how consumers pay for their wireless service and equipment.
The company's adoption rate for its Edge equipment installment plan was 15 percent in the first quarter, according to Verizon Chief Financial Officer Fran Shammo. He said he expects that rate to double to 30 percent as the wireless carrier expands its availability to its resellers in its indirect channel.
Verizon's warmer embrace of its Edge plan -- which launched last year following similar offers by T-Mobile and AT&T -- comes as the company suffered its first ever loss of phone customers in the first quarter. As a result of the competitive pressure, it introduced a low-end budget phone plan and added more perks to its Share Everything plan, which it dubbed "More Everything" in an effort to turn things around.
"We exited the quarter better than we entered the quarter," Shammo said at an investor conference on Tuesday. "I feel much better about the second quarter."
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