From InfoWorld: Microsoft CEO Satya Nadella boldly goes where no Ballmer has gone before. No longer hampered by the glacial Windows dev cycle, Nadella's trying hard to change the "Windows everywhere" meme into "Microsoft everywhere," by almost literally giving away the store.
Step 1. Two weeks ago, Nadella changed the storage game by turning unlimited cloud storage into a free feature of Office 365. The official announcements have gone out to Office 365 customers, saying, "We have taken you off the waiting list and your Office 365 account now has access to unlimited OneDrive storage."
Step 2. Earlier this week, Microsoft rolled over Dropbox by announcing a (cough, cough) "coopetition" relationship. The bell started tolling for Dropbox, Box, and their ilk as soon as Microsoft announced it was giving away unlimited storage. Do the math: Office 365 pricing starts at $7 a month, and Dropbox and Google want $10 a month for 1TB. Divide by zero and ...
As InfoWorld's Serdar Yegulalp has noted, from Microsoft's perspective the Dropbox deal is a push for Office 365 subscriptions. From Dropbox's point of view, the deal is a desperate last gasp. It's mighty hard to compete against "free" -- particularly when the free offering will be hard-wired, into every copy of Windows and Office.
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