From CNET: Sprint's latest promotions appear to be paying off as the company added close to a million customers during its fiscal third quarter.
On Thursday, the carrier announced preliminary results for the quarter that ended December 31. Sprint said it added 967,000 new customers -- a number that included 30,000 net postpaid subscribers, 410,000 net prepaid users and 527,000 net wholesale additions. The latter figure comes mostly from companies, such as Sprint subsidiaries Virgin Mobile and Boost Mobile, that offer mobile service but piggyback on Sprint's network.
The additional 30,000 net postpaid customers -- subscribers who pay their monthly bills after the fact -- is a much smaller number than the wholesale figure but is significant to Sprint. That's because Sprint had been losing such customers over the past several quarters. Sprint's growth in net postpaid customers was due to the highest number of gross postpaid additions in three years, Sprint said. The figure rose by 20 percent last quarter compared with the same quarter a year ago.
To battle the three other major US mobile carriers, in particular T-Mobile, Sprint has been running several promotions under new CEO Marcelo Claure, who took charge in August. The carrier has cut access fees on certain plans, upped the amount of data on some plans and tweaked its "iPhone for Life" plan to let customers switch to a new iPhone each year.
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