From CNET: T-Mobile is opening up the borders to Mexico and Canada for its subscribers.
The nation's fourth-largest wireless carrier on Thursday said it would allow customers use their smartphones -- to make calls, send text messages and browse the mobile Web -- in both countries without any roaming charges. They can also call Canadian and Mexican numbers from the US without incurring any fees. The program kicks off on July 15.
The move is part of T-Mobile's broader "Uncarrier Amped" campaign, just one of the many ways the four national carriers have tinkered with coverage plans, customer promotions and network upgrades to gain a leg up on rivals. Last month, T-Mobile introduced a plan that allows customers to upgrade their smartphones up to three times a year. T-Mobile's new campaign come at a time when No. 3 Sprint has gotten more aggressive with a new marketing campaign and larger rivals AT&T and Verizon Wireless have upped their own efforts, which put the wireless market in a state of flux. T-Mobile's incentives, however, have worked: the carrier earlier said it added 2.1 million net new customers in the second quarter.
T-Mobile considers Uncarrier Amped its way of improving existing "Uncarrier" moves. The change to its upgrade program was an enhancement to its Jump upgrade program, which previously allowed you to upgrade after 12 months, but required a $10-a-month fee.
View: Article @ Source Site
