From PC World: Huawei Technologies’ shift to selling high-end smartphones is paying off. The more expensive devices helped almost double the company’s handset revenue in this year’s first half.
Although Chinese brands have a reputation of selling cheap, low-end products, Huawei is out to make itself into a top provider of premium phones.
On Wednesday, it revealed some of that progress, noting revenue from its handset business totalled US$7.23 billion over the previous six months, up 87 percent year on year.
Huawei is seeing the average selling price of its phones rise at the same time as demand goes up: Its smartphone shipments during the period rose 39 percent on a year earlier.
Given that Huawei’s home market of China is already rife with competition, and showing signs of slowing growth, the sales data is a good indicator that the company’s product strategy is working.
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