From CNET: The company is testing out using the "Reader" mode found on Apple iOS's Safari browser whenever you click on a link on the Twitter mobile app, according to The Guardian. Instead of going to the regular mobile web, you would see the streamlined Reader version, which strips out graphics and, most importantly, ads.
Reader mode has long been a part of the Safari browser on your iPhone -- even if you never use it. It appears Twitter wants to employ it as its default mobile experience in an effort to combat spammy ads that pop up on the mobile web -- which Twitter has no control over.
The Guardian said the test was rolled out to a small number of users -- including one reporter from the publication.
While the use of Reader could lead to a simpler experience for user, it will likely come as a source of worry for media companies and websites that depend on ads for revenue. It's part of a broader backlash against the ad industry, a movement that has seen the rise in popularity of ad blockers on mobile and PC browsers.
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