From CNET: AT&T's new online TV service, DirecTV Now, will launch Wednesday at its promised low, low price: $35 for over 100 channels. But customers will have to lock in that deal.
Packages for the DirecTV Now live-TV streaming service will range from $35 for more than 60 channels to $70 for more than 120 channels. But the deal that AT&T has touted for a month -- more than 100 channels for $35 -- is a discounted price during a promotional period. That tier normally will cost $60. The company isn't saying how long the the deal will be available.
Those members won't lose that lower pricing as long as they remain customers, a move to both entice people to try the service and keep them from falling off the wagon.
AT&T is the latest company jostling to win consumers who are opting out of traditional pay-TV subscriptions. Over the last three years, cord cutters and others have been treated to a flood of options to unlock "real" TV online. Tech players like Netflix and other video-on-demand streamers have been joined by online versions of regular networks, like HBO Now, but cobbling together multiple digital subscriptions can end up costly for consumers.
DirecTV Now is part a new breed of online television aimed at cutting through the complication, by mimicking the benefits of regular pay-TV without the old-school trappings everyone hates. These so-called "over-the-top, skinny bundle" services provide most of the regular TV you like in one place, but they deliver it online without long-term contracts, installation appointments or big bills for billions of channels you never watch.
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