Apple reportedly halves iPhone X early 2018 production target

From CNET: Apple reportedly notified suppliers on Monday that it is halving its iPhone X production target for the first three months of the year.

The company was expecting to produce 40 million units of the iPhone X in the first quarter of 2018, but has now revised the figure to just 20 million, Nikkei reported without citing a source.

The report comes almost a week after an analyst said Apple would kill off the iPhone X when the next-generation model hits the market later this year. The iPhone X is the company's most expensive phone to date, with a hefty price tag of $999, £999 or AU$1,579.

Apple will want to avoid making the iPhone X cheaper so that it doesn't sabotage sales of mid-range models, said KGI Securities analyst Ming-Chi Kuo.

The company's production target for the iPhone 8, 8 Plus and the iPhone 7 remains at 30 million units for the first quarter of the year, said the Nikkei, showing no change for when the predictions were first published in November 2017.

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