New $200 Fitbit Versa undercuts Apple Watch on size and price

From CNET: Fitbit Versa is the company's third attempt at a full-on smartwatch, and the company may have finally nailed a good design at a really good price. It's fully compatible with all of the apps designed for its more expensive predecessor, the Fitbit Ionic, which debuted just five months ago. The Versa arrives in April for $200 (£200, AU$300) -- that's $50 less than the entry-level Apple Watch.

The Versa will release alongside the Fitbit Ace, a new $100 (£80, AU$130) fitness tracker that's designed for kids.

It's the Versa, however, that Fitbit is pinning its hopes on. The company, which made its name on fitness trackers and step counters, has been struggling with a sagging stock price after a soft holiday sales quarter. Apple, meanwhile, continues to gobble up market share as consumers turn to smartwatches.

Versa replaces the Fitbit Blaze in the company's line-up. That first-generation Fitbit watch, which had few fans, is now being discontinued.

The Versa is part of what Fitbit CEO James Park details as a mission to reach out to a larger audience -- and more women in particular. To that end, the company is introducing new tools, in coming app updates, to track women's menstrual cycles.

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