It's official: Amazon Prime Day starts July 16

From CNET: Amazon's annual Prime Day sale will be back in two weeks and include more deals, come to more countries and last longer than in past years. Plus, the company is giving away a new Lexus.

The sale will kick off on Monday, July 16, at noon Pacific and go on for 36 hours, up from 30 hours last year. Australia, Singapore, Netherlands and Luxembourg will join in on Prime Day for the first time, along with the US, UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria.

Prime Day will include more than 1 million deals worldwide, an increase from "hundreds of thousands" of deals last year and over 100,000 the year before. Those deal will include twice as many Amazon device sales.

A handful of sales are already starting today, including a $100 discount on the Echo Show smart speaker and four months of Amazon Music Unlimited for 99 cents.

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