Google Announces AdWords Business Credit Card for U.S. Companies

From DailyTech: With Facebook rocking the online advertising world, and a partnership between Microsoft and Yahoo adding an extra edge, Google has to step its game up to stay competitive. Now, it's doing just that by offering the AdWords Business credit card to U.S. clients.

Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund ad campaigns that they may not have the cash for, and Google wins by gaining extra revenue in the online ad market.

Google's new credit card is a MasterCard that will be issued through the World Financial Capital Bank, and will have a 8.99 percent annual percentage rate. This is an ongoing rate and not an introductory rate. It offers an "ample" credit line and no annual fee. Google will determine the minimum and maximum credit lines for each cardholder by consulting a financial partner.

Google will offer the AdWords Business credit card to select businesses in an invite-only beta test. Those who receive the credit card can buy search advertising, but only on Google.

"Obviously we have a robust balance sheet, so this is a way for us to use that balance sheet to help our customers," said Brent Callinicos, Google's Treasurer, in reference to Google's $39.1 billion in cash and marketable securities announced as of June 30. "It isn't a financial engineering project that we came up with and said this would be cool to do. It's a customer need."

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